What do walking the dog and brushing your teeth have to do with how you commute to work? They can all be powerful daily habits that run on ‘autopilot,’ without us making conscious decisions about it. For people whose drive-to-work habit is strong, transportation behavior change efforts will be battling serious psychological headwinds.
In this presentation, behavioral transportation expert Jessica Roberts will discuss the science of habit formation and disruption, and share research about how to use these principles to encourage shifts to sustainable modes of transportation.
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