Sign up for the Commuter Challenge today! It’s free and you can win some great prizes! All you need to do is register and then between now and June 30, bicycle, walk, carpool, telework, ride the bus, light rail, or commuter rather than dive somewhere alone. Register Now!
The Commuter Challenge is an annual spring event to get people to think outside the box (or in this case, personal vehicle with one occupant) and try another method of transportation. The Challenge is making a pledge to try any form of transportation other than driving alone in the months of April, May, or June in a situation where you would normally drive alone.
Sound too simple? It is simple but breaking habits with our personal vehicles is hard when you have been doing the same thing for years. Driving to the market for milk, driving to a friend’s house for dinner, or even driving alone to commute to work can be so ingrained in our mind that we don’t even stop to think about our options. The Commuter Challenge is asking folks to change it up, consider different options, and explore how those different options can benefit them.
The main purpose of the Commuter Challenge is to raise awareness of transportation options for daily activities and lessen the glut of single occupant vehicles (people driving alone) filling our roads that in turn increases our air quality, and leads to a healthier and more active lifestyle.
According to the Census, 78% of workers in the metro area drive alone to and from work. While The Onion’s article 98 Percent Of U.S. Commuters Favor Public Transportation For Others is satire, the overall message hits the nail on the head- “Traffic is everyone else getting in my way, others should change their ways, but I won’t.”
No, the Commuter Challenge isn’t an intervention, just think of it as a nudge to look at where you can break free from your routine of driving alone. If doing it once inspires you to reevaluate more of your driving habits, that’s great! If not, that’s okay too. We just want you to try.
Photo: Traffic with 73 solo drivers vs. traffic with 73 commuters using commute alternatives including bus, carpool and vanpool.
We have some great prizes lines up this year! Here’s what you could win by participating in the 2013 Commuter Challenge:
Ready to participate in this year’s Commuter Challenge? Register here!